Innovative Dental Concepts, a family dental office located in San Ramon, CA came to us in need of a serious website revamp. Their old site was showing signs of it’s age, and the content needed a major overhaul. We worked closely with them over the course of the project to build out a great looking site, complete with better written, search engine optimized content, quality before & after photos, and more.
We spent a significant amount of time and effort putting together a web design that reflects their modern, technology-focused practice in an accurate light. They worked separately to design a new logo, and when it was finished, it fit nicely into our gold, black and white color scheme.
The client had a vision of window that explained their approach as a patient-focused practice compared to an insurance-focused dental practice. We put together a slideshow display with pop up windows that breaks down how the two practice types differ, and most importantly, translates equally well whether the potential patient is using a laptop, desktop, tablet or mobile phone to browse the site.
The client did a great job writing content for their services pages, and we put together an equally impressive layout that did a great job highlighting specific dental procedure info, benefits, what to expect, and frequently asked questions. Now patients can learn more about any upcoming procedures, and get their questions answered before they sit down in the dental chair.
Patients of Innovative Dental Concepts come from San Ramon, in addition to neighboring cities like Danville, Dublin and Pleasanton, so we built out city-specific pages that are optimized for each, and the various procedures offered at the clinic.
Finally, we built out a landing page that pre-sells their in-office insurance plan, a popular trend in the dental industry, as many offices move away from the limitations of traditional dental insurance.
Now that the site is launched, we are proud to put it in our web design portfolio, and use it as a demo for other dental offices thinking about updating and revamping their website.
Interested in discussing redesigning your dental website? Call 925.963.1377 or reach out online to learn more.
