Responsive design is a hot topic in the web design community, and one we have been focused on for the last year or so.
If you are revamping your website in 2014, making sure your new site design is responsive is the ONLY way to go. So what is responsive design, and what are some advantages?
Responsive websites are device agnostic, and are built to look and work equally great on laptops, desktops, phones and tablets.
Instead of running a simplified and separate site for mobile users, responsive websites eliminate this need, and makes your entire site accessible to visitors, tailoring their experience to their device.
Typically, responsive sites organize the most important information above the fold of the homepage, so that mobile users can easily access the information they seek. For example, the phone number (with click-to-call functionality) and address (with click-for-directions functionality) might be listed near the top.
Another featured that responsive sites take advantage of is menu organization. Phone screens, especially when viewed vertically, are narrow, much narrower than a laptop or desktop screen. Rather than organizing your menu to run the full width of the page, which makes sense for laptop and desktop users, a responsive site will neatly organize your menu into a single drop down, making it much easier to dig into the inner content of your site, and find the exact information they are seeking.
If you are building a new website from scratch, using a responsive theme is the best way to go. A lot has changed in the last year especially, so if it has been a few years since you revamped your website, it may be time to take the plunge with a new responsive design.
If your site is already built in WordPress, redesigning using a responsive theme can be relatively quick and painless.
Want to learn more about responsive design? Call 925.963.1377 or reply to this email today.