This week we launched the new AandJFencing.com, a modernized website for one of Concord, California’s leading fencing and outdoor construction contractors.
The A & J Fencing team wanted a site that felt clean, contemporary, and design-forward—“more tech than home service.” Our goal was to translate their craftsmanship and project quality into a digital experience that felt equally refined.
A & J Fencing specializes in redwood fencing, aluminum fencing, custom gates, redwood and composite decking, and related outdoor construction services throughout Concord and the greater East Bay. The new website organizes each core service into dedicated pages supported by extensive project galleries, giving homeowners a clear view of available styles, materials, and installation options. The result is a site that functions as both a marketing platform and a powerful pre-sales visualization tool.
Design + Content Migration Strategy
A key component of this web design project was migrating the full page structure and content from the previous website into a completely new design framework while preserving SEO equity.
Every service page was carefully transferred, then expanded and refined with improved messaging, updated photography, and stronger local keyword alignment for Concord and surrounding service areas. This ensured continuity in search visibility while significantly elevating presentation and usability.
Conversion-Focused Features
A & J Fencing uses two specialized third-party tools that play a major role in lead generation:
• Instant Price Tool — a real-time estimating and lead capture system
• Financing Application — allowing customers to apply for project financing
Both tools were intentionally integrated throughout the site architecture, including the primary navigation and repeated call-to-action placements across key service pages and galleries. This ensures visitors can quickly move from inspiration to pricing and inquiry without friction.
Highlighting High-Demand Services
One of A & J’s fastest-growing offerings—aluminum fire-resistant “Zone Zero” fencing—received focused attention in the new build. We created a prominent homepage feature along with an expanded dedicated landing page explaining fire-safety compliance, durability advantages, and design options.
This positioning helps educate homeowners while supporting search visibility for this specialized fencing category in Concord and surrounding wildfire-prone communities.
Launch Goals
With the new website live, we’ll be tracking how visitors engage with:
• The real-time price estimator
• Financing entry points
• Service galleries and style navigation
• Calls, texts, and quote form submissions
The new platform gives A & J Fencing a scalable foundation for continued growth, stronger search performance, and improved conversion from both organic and referral traffic.
Planning a Website for Your Fencing or Construction Company?
If you’re a contractor looking to launch or redesign your website, we’d love to talk. Call 925.963.1377 or contact us to discuss your project.